Package index
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adstock_w() - Apply Adstock Weights
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channel_metrics() - Channel Metrics
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contrib_decomp() - Contribution Decomposition
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convolve_adstock_weights() - Convolve Adstock Weights
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decompose() - Decompose Model Contributions
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delayed_adstock() - Delayed Adstock Transformations
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delayed_adstock_weights() - Delayed Adstock Weights
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extract_params() - Extract step transformation parameters
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geometric_adstock() - Geometric Adstock
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geometric_adstock_weights() - Geometric Adstock Weights
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hill_saturation() - Hill Saturation
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model_metrics() - Model Metrics
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mroi() - mROI Estimate
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plot_base_contribution() - Plot Base Contribution
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plot_channel_contribution() - Plot Channel Contribution
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plot_channel_contribution_month() - Plot Channel Contribution Mopnth
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plot_model_fit() - Plot Model Fit
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plot_response_curves() - user step function that tackes the recipe and adds to it
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plot_roi() - Plot ROI
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response_curves() - Generate Response Curves
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roi() - ROI Calculation
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step_delayed_adstock() - Delayed Adstock Transformation
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step_geometric_adstock() - Geometric Adstock Transformation
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step_hill_saturation() - Hill Saturation Step
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step_weibull_adstock() - Weibull Adstock Transformation
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validate_mmm_dataset() - Validate media investment and spend datasets
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weibull_adstock() - Weibull Adstock Transformations
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weibull_adstock_weights() - Weibull Adstock Weights